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Toys

Culture news

Inside a fan-run gathering for adult LEGO enthusiasts

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Moments

From Paw Patrol to Pokémon: The must-visit places for toy lovers

We look at the best places for toy enthusiasts to visit this year, from a gala celebration at LEGOLAND Windsor Resort in the UK to a new Pokémon park in Japan.

Health news

The EU sees record number of dangerous products in 2025, report finds

The European Union intercepted a record number of dangerous products in 2025, with cosmetics, toys, and electric appliances leading the list.

Tech News

The toys of CES 2026: A smart Rubik’s Cube, robots, and AI companions

Play and games for both children and adults are changing in the new digital landscape. Here are the tech-enhanced toys we're most excited about at CES 2026.

Tech News

LEGO just brought out a smart brick, unlocking new generation of play

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.

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Top Christmas toys revealed: from Stitch to a parent-controlling robot

The UK’s most-wanted toys for Christmas 2025 have been revealed — from a parent-controlling helmet to interactive Stitch dolls and creative craft kits.

12 November 2025

Health news

Brussels launches tighter safety measures for toys in Europe

The European Council has approved new rules to regulate the safety of toys, introducing a digital passport to better trace toys sold online and banning chemical substances harmful to children.

14 October 2025

Culture news

Fans flock to Finland to celebrate as Moomins turn 80

Eight decades after their debut, the Moomins remain Finland’s most treasured literary export. Fans flocked to the official Moomin Museum to honour the impact of the beloved characters.

Culture news

Thieves steal $7,000 worth of Labubu dolls from California store

Masked thieves raided a California toy store for dozens of sought-after Labubu dolls, as demand for the quirky collectible continues to skyrocket worldwide.

Lifestyle

Spooky summer: Why are people celebrating Halloween so early?

Impatient for Autumn, Halloween lovers are implementing a summer version of the holiday. Any excuse to stay inside and watch more horror movies, huh?

Culture news

Supermodel Lila Moss launches first Barbie doll with type 1 diabetes

Fashion for some will always come first but by introducing the first Barbie doll with type 1 diabetes, Mattel are showing, once again, that the world of child's play can be a space for the true representation of different social groups.

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Brazil’s life-like doll trend sparks viral craze and debate

Hyperrealistic reborn dolls are gaining attention in Brazil, where emotional videos of people caring for them like real babies have gone viral online.

Culture news

Labubu: Why is everyone so obsessed with these 'creepy' dolls?

Fluffy, small, and a little bit scary: Labubu bag charms are the latest collecting craze on TikTok — so why are sales being paused in the UK?

Business

Mattel plans to increase prices for some toys to offset tariff costs

The toy company is already ramping up its efforts to diversify production away from China in order to avoid more of an impact from tariffs.

EU Decoded

How does the European Union want to make toys safe for children?

Supported by most political forces, the EU institutions advanced a proposal to ban toxic chemicals from toys sold in European markets. Those chemicals could pose considerable health risks for kids.

Europe News

Chinese toys key culprit for EU's record-breaking alerts on dangerous

Cosmetics, toys and electrical appliances were the most common products flagged by the European rapid alert system, which recorded the highest ever level of notifications last year, with dangerous chemical content involved in roughly half of cases.

Earth News

New Lego factory in Vietnam aims to use 100% clean energy

It is hoped that the factory’s 12,400 solar panels and energy storage system will help set a precedent for more sustainable manufacturing in Vietnam.